Reply To: Does Fake It Till You Make It Actually Work?

[Blessing]

Its Linda Ikeji for me, one of Nigeria’s most successful bloggers, didn’t start rich or influential. She began her blogging journey in 2006 with no real experience or fancy equipment. In fact, she didn’t even own a laptop at first—she used cybercafés to upload her content.

Linda dreamed of becoming a respected media personality, but at the time, blogging wasn’t seen as a serious career in Nigeria. To grow her brand, she acted like a professional right from the start. She wrote every day, shared celebrity news, and discussed topics Nigerians cared about, even when her blog had very few readers.

She behaved as though she was already a big deal, which caught people’s attention. Over time, brands started noticing her consistency, and her audience grew. Soon, she began earning money from ads, proving her hard work and confidence had paid off.

Today, Linda Ikeji is a household name and one of Nigeria’s most successful entrepreneurs, with millions of followers and multiple businesses under her name.