2023’s Worst & Best Times To Post On Social Media

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What are the best times to post on Instagram ?

Mid to late afternoon and Mid to late evening.

From 6 pm – 9 pm, 12 PM – 3 PM and 3 PM-6 PM

What is the best day to post on Instagram?

Saturday

What is the worst day to post on Instagram?

Monday

The worst times to post on Instagram are:

• • 6 – 9 AM.
  • 9 – 12 AM.

Best Time to Post on Facebook

When it comes to the best times to post, marketers report almost identical numbers on Facebook as they do on Instagram.

• On average, the best times to post on Facebook across industries are in the evening and mid-to-late afternoon, specifically between 6 and 9 PM and 12 PM – 3 PM.
• The best day to post on Facebook is Friday and Saturday. The worst is on Sunday.
• The worst times to post are:
  • 6 AM to 9 AM.
  • 9 PM to 12 AM.

Industries that have more success posting early morning are government and nonprofits.

Best Time to Post on Twitter

Marketers report that the best time to post on this text-based social media platform is between 9 AM and noon.

• 23% of marketers surveyed say 9 AM – 12 PM is the best time to post on the platform, followed by 12 PM – 3 PM, then 3 PM – 6 PM.
• Like Instagram and Facebook, Friday is the best day to post on the platform, and Wednesday is just as good.
• Worst times? Early morning. Specifically 6 – 9 AM.

Best Time to Post on LinkedIn

Roughly 31% of U.S. adults use LinkedIn to network and share their professional endeavours. It’s no surprise that it’s the only social platform to report a weekday as one of the top days to post.

• Aim to post on LinkedIn between 9 – 12 PM, 12 – 3 PM, or 3 – 6 PM.
• The best day to post is Mondays, Wednesdays, or Tuesdays, in that order.
• The lowest-performing days are Sundays and Saturdays, respectively.

Best Time to Post on Pinterest

• The best times to post on Pinterest are between 3 PM and 6 PM.
• The second most popular time is 6 – 9 PM, selected by marketers surveyed in defense or aeronautics, chemicals and metals, and agriculture, food, and beverage.
• 29% of marketers say the best day to post on Pinterest is Friday, and the worst is Sunday.

Best Time to Post on YouTube

82% of U.S. adults use YouTube and data from a 2022 Pew Research study suggests that its reach is growing. So, how can you get the best reach on the platform? Let’s dive in.

• Post between 6 PM and 9 PM (23%), 3 to 6 PM (22%), and noon to 3 PM.
• 18% of marketers surveyed recommend posting on Fridays, while 16% say Saturday is the best day to post.
• Tuesday is the worst day to post on the platform, along with early mornings from 6 – 9 AM.

The most popular time frame for emergency services, agriculture, food and beverage, and transportation businesses is 3 PM – 6 PM.

Best Time to Post on TikTok

Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers.

• The best times to post are 6 to 9 PM, 3 to 6 PM, and 12 to 3 PM.
• For B2B brands, Saturdays and Thursdays are the best days to post. For B2C brands, it’s Saturdays and Sundays.
• Although energy and utilities and manufacturing and materials brands seem to find success in posting between 6 to 9 AM, most marketers don’t recommend it.
• The best day to post on TikTok is Friday, and the worst days to post are Monday and Tuesday.

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