Student Village Academy › Forums › TECH AND GADGETS › Apple May Stop Vision Pro Production as Components Pile Up
Tagged: Apple, apple vision, tech
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November 12, 2024 at 12:50 PM #74971
Apple may be halting Vision Pro production due to a reported backlog of components, though the company is still committed to its Vision lineup. Sources like MacRumors and The Information suggest that Apple is shifting focus toward an iPhone-connected, more affordable version of the headset, likely aiming for broader appeal.
A Vision Pro 2 remains a possibility, potentially launching in late 2025 or early 2026, while Apple is also rumored to be working on lightweight smart glasses to compete with Meta’s Ray-Ban glasses, which could be available by 2027.
The Vision Pro initially garnered positive reviews, but its $3,499 price point has limited its market to early adopters. Despite this, Apple has set up demo spaces in select stores and recently expanded Vision Pro sales to South Korea and the UAE to test interest in new markets.
Apple’s strategic pivot to lower-cost, connected devices aligns with feedback suggesting that affordability and convenience could drive adoption. Industry expert Ming-Chi Kuo notes that, similar to Apple’s experience with the HomePod, lowering the Vision Pro’s price might not alone create mass-market interest without compelling use cases. A lightweight, iPhone-connected headset could make the Vision Pro lineup more appealing, leveraging Apple’s extensive ecosystem and capitalizing on current wearable tech trends.
Mark Gurman of Bloomberg has also reported that Apple’s budget-friendly headset might be akin to devices like Xreal’s, where much of the computing power comes from an external source. This shift could make future Vision devices slimmer, lighter, and more accessible, potentially overcoming some of the limitations of the current Vision Pro’s bulkier design.
While Apple has not confirmed these plans, insiders suggest that Vision Pro-related R&D, estimated at a billion dollars, could contribute to innovations in smart eyewear. This aligns with industry trends, as competitors such as Meta and Snap develop their own AR glasses. If successful, Apple’s smart glasses could position the company as a major player in a market expected to grow as AR and VR technologies advance.
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