Heineken Makes Limited Edition Sneakers With Beer Inside

[justseyi]

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Yes, you read that right! If you buy these sneakers, you’ll be walking on beer 🍺.

Drinking from shoes is an Aussie booze tradition

Photo: Heineken

Funnily enough, shoes and beer aren’t as outlandish a pairing as you’d think. The shoey – or the act of pouring one’s drink, usually beer, into your boot before chugging it – is a well-documented tradition in Australian booze culture. Notable proponents of the shoey include Formula 1’s Daniel Ricciardo, who chugged champagne out of his boot following multiple podium finishes in 2016.

Which brings us to the next important question — how does it feel like walking on beer? According to Heineken, the soles provide the wearer with an unexpectedly smooth and unique sensation when on the go.

Only 32 pairs of Heinekicks will be made, of which seven will be made available for local sneakerheads come Q4 2022. Alternatively, you can get a look at them in the flesh from August 11 at the Limited Edt Vault at 313@Somerset.

Do you think you’ll buy the Heinekicks if you came across them?

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[justseyi]

Why does the beer giant want to go into sneakers now ? 👀👀

[Divine]

I don’t lyk d shoe…I sure do luv d beer

[justseyi]

Bad guy 😂😂

[Esther Amadi]

The shoe looks nice na

[Temitope Samuel]

Oh wow! What if the beer spoils and starts smelling nko? What kind of nonsense shoe is that?

[Author]

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