Museum Of Failure In Sweden And It's Failed Inventions

There’s a “Museum of Failure” in Sweden which highlights 150+ failed products. It’s meant to show that innovation requires risk-taking and failure.

Here are 10 gems you may not remember:

ESPN phone (2006)

This ESPN-branded flip phone provided grainy video highlights and 24/7 sports news. It cost $399 or “free” with a $65-$225/month plan.

It lasted <1yr, with Steve Jobs telling ESPN execs ““Your phone is the dumbest f***ing idea I have ever heard.”

Ikea a.i.r. (1980s)

Ikea took “DIY” and “transportable” to new heights with its line of inflatable furniture (a.i.r.).

Valves constantly leaked and needed re-pumping. The line did last almost a decade, though.

TwitterPeek (2009-2010)

A $200 handheld device that *only* ran Twitter. It was a disaster:

◻️You could only see 20 characters at a time
◻️Linked websites were inaccessible
◻️It only refreshed the 10 most recent Tweets

Spray-on Condom (2006-2008)

The hand-motion tech would later develop into the super successful Nintendo Wii controller, though.

Harley-Davidson Cologne (1996-2005)

Harley has a strong brand and merch makes up ~5% of its sales. In the mid-90s, the motorbike manufacturer got a little ambitious w/ its brand extension strategy: eau de toilette (AKA cologne

The scent was called — wait for it — “Hot Rod”.

Apple Pippin (1996-97)

Pre-Steve Jobs return, Apple launched a gaming console. It used Macintosh tech, so was pretty powerful…but way overpriced.

It cost $600 vs. $200 for the N64.

In a year on the market, Apple sold 42k units (N64 sold 300k on the *first* day).

Arch Deluxe (1996)

It’s McDonald’s largest flop.

Facing pressure from BK, McD made an “adult” burger: patty on potato-flour bun w/ lettuce leaf (not shredded), tomato + fancy mustard.

It failed after $100m in ad spend (the ad copy had children criticizing the “adult” taste).

Colgate Frozen Beef Lasagna (early 1980s)

The Museum of Failure can’t confirm whether or not this *actually* existed (Colgate says “no”). If true, one of the more ludicrous product crossovers ever LOL.