August 14, 2022 at 8:08 AM #39289justseyiKeymaster
Why Is SEO Important For Student Businesses
What is SEO?
SEO is also called Search engine optimization, SEO is a chain of activities that improve visibility and rankings of a website and web page that makes them to appear on search results when potential customers search.
Student business owners is a long and organic marketing strategy that pays off in a long run, with SEO you will improve and build brand trust and visibility to a large audience. Student Businesses are advised to create valuable content that is sellable to their contents to increase sales.
When done right, SEO can help you attract more qualified traffic, convert more leads, and close more sales.
Why is SEO important to Student Businesses?
SEO is important because it can help you attract more qualified traffic to your website. Traffic that comes from organic search is more likely to convert than traffic from other sources, like paid advertising.
Let me give you an example that explains the importance of SEO to your Student business, let’s say your student business is focused on pastries within Unilag campus.
With social media marketing (paid advertising ) you’ll have to run ads (spend money) to reach a large audience of people. For SEO, when someone is willing to buy a product you sell, the first place they go to is Google to search for the product within their area, when they do. It’s best your product pops up.
And, according to HubSpot research, organic search is the second most effective marketing channel, after email marketing.
SEO is also one of the most effective marketing channels for building brand awareness. When people see your brand in the top spot of a SERP, they’re more likely to remember it the next time they need a product or service that you offer.
What are the benefits of SEO To My Student Business?
There are a number of benefits of SEO, including:
Increased website traffic: The main benefit of SEO is that it can help you attract more website visitors.
By optimizing your site for search engines, you’ll rank higher in SERPs, which means more people will see your site.
SEO is more likely to attract people that convert to customers compared to other marketing strategies / methods.
SEO also provides opportunity for student businesses to earn more money through other means such as Google AdSense, affiliate marketing etc.
SEO helps Student businesses by increases brand visibility through frequent appearance on search engine results which encourages retention in the minds of prospective customers.
What are the basics of SEO? / How Do I Get Started With SEO For My Student Business?
The basics of SEO include the following:
Keyword research: First identify what your business is about and do research on what keywords potential customers will search about, so that when they do you have helpful contents waiting for them.
There are various tools to use for this, Moz, Semrush, Ubersuggest etc. Once you’ve found the right keywords, you’ll need to optimize your website for those keywords. This includes adding the keywords to your website’s title, meta tags, and header tags.
Link building: No man is an island, same thing with websites. No website is meant to exist alone. For your website to be seen as respectable by the search engine, it must have sites linking to it, and also link to other sites. I’ll do a separate post on link building later.
Link building is the process of getting other websites to link to your website. This is important because links are one of the main ranking factors for search engines.
Social media: Social media is also an effective channel to grow your website’s SEO, by sharing your contents to social media you are building links and have a higher chance to getting your business to the faces of more potential customers
Social media can also help you improve your SEO. By sharing your content on social media, you can get more people to link to your website.
Content marketing: Content marketing is another important SEO tactic. By creating high-quality, keyword-rich content, you can attract more visitors to your website and improve your ranking in SERPs.
Properly optimized SEO is every student business dream and you aren’t far away from living it, must stay dedicated and grow in SEO knowledge.
Create good and evergreen contents
Link to sites and have sites link to you.
Research key words and use them to your advantage
Make sure your website is responsive and has your keywords as well
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